“Offer solutions to our customers by providing quality food and value added products that promote food safety, efficiency, and productivity.”
A line on KLG Foodservice’s mission that the company has kept to heart since it began providing the local market with top culinary solution brands in the year 1990.
The foodservice division of house ware distribution company, KLG International Inc. began its business in the food industry by supplying chefs, hotels, and restaurants with small wares. Later on, as time progressed and the demands of the market caught up with the company, KLG Foodservice has grown its business portfolio from small wares, like Rubbermaid Commercial Products and Bormioli Rocco; to equipments, like Cambro and Vollrath; and even food products like Evian, Ceres, and Hershey’s.
“Going into food products is a natural expansion for our company. Other than the synergy it has with the small wares and equipment currently being distributed, it somehow gives us more opportunity to our existing market which are the foodservice establishments,” explained KLG Foodservice’s marketing manager, Edwin Alcid.
KLG Foodservice does not only provide a mileage of ace brands, products, and equipment, but ultimately quality service and dedication to their customers. The company is committed to helping their customers by beginning transactions with a dialogue, and advising and assisting in finding the products that would fit their food service needs.
“When you use KLG Foodservice brands, you can concentrate on more creative presentations and products to excite and delight your customers,” quips Alcid on their clientele.
A Rise through Trade Shows
KLG Foodservice has definitely made its mark and stayed in the industry for upholding quality and their customers above all else. But aside from their core values, for the past 26 years marketing efforts like trade shows has allowed the company to expand further. Joining industry trade shows—beginning with Asia Food Expo in 1991 and now taking part in other major food industry trade shows—has given the company a platform to introduce new products and widen its market.
“It is the event even our foreign principals and brand representatives are looking forward to each year. They would find some way to be present and happy in helping us in educating our visiting clients on their new products,” shares Alcid on how tradeshows affects their business and partner relations.
It doesn’t come as a surprise that KLG Foodservice sees tradeshows as a valuable marketing platform—showcasing their brands and products to key industry personnel, and potential clients: from entrepreneurs to hobbyists alike—considering the different benefits that the industry event could offer.
“AFEX seems to be the highlight trade show for the company,” explained Alcid. “Old and new clients still visit us during the trade show and I guess there is no other appropriate venue to showcase brand owners innovations other than trade shows.”
Catch KLG Foodservice at international food processing, packaging, machinery, and technology trade show, Asia Food Expo 2017 at the World Trade Center in Pasay City, this September 13-16, 2017, as the company unveils new and exciting products from brands like Rational, Rubbermaid, and CAMBRO!