Any marketing effort for a business should be a well thought-out investment. From hiring a social media arm, availing above-the-line marketing packages, to joining industry events like pop ups, bazaars, and most especially trade shows; each of these platforms are meant to help a business flourish and grow into where they envision themselves to be.
Among the different marketing platforms, trade shows may intimidate business owners the most, with added expenditures in terms of monetary cost, additional manpower, and quite some time on the field but it presents results that only a face-to-face industry event could yield. Before one jumps the gun and signs on the dotted line, an entrepreneur should consider the opportunities that a trade show could present to their business.
Scroll on through and see how one’s business could grow from a trade show!
Face-to-Face Consumer Interaction
What makes trade shows a great marketing opportunity for businesses is that they have the chance to directly interact with their consumers. A business’ marketing and sales team could see what their consumers think of their products, how they could better cater to their needs, and of course gather leads with a far more personal approach to making business. This cuts out the middleman, and puts an actual face and voice to the brand and its products.
Networking and Advertising
Trade shows level out the marketing field by putting industry key players and small-to-medium enterprises under one roof. This allows business owners, or sales and marketing teams to interact with their direct consumers and possible partners, scout the competition, and see where industry is going right before their eyes.
“Trade shows offer big benefits to businesses of any size. By combining exposure to a large number of potential leads with the ability to interact personally, trade shows offer an experience for both the business and attendee that other forms of marketing cannot. Though virtual events and other technologies are slowly gaining popularity, few marketing methods compete with the potential of trade shows.”
– Timothy Carter,http://www.business2community.com
Increase Brand Credibility and Name Recall
A well thought out trade show booth and face-to-face brand and consumer interaction is a great way to establish a brand’s image and credibility.
A well-branded booth allows a business to present its message and intentions without having to over-sell. While a team that accommodates onlookers and potential clients adds a level of authenticity to a business. When a client feels that they are being heard, and a brand specialist is meeting their needs, this leaves a great impression—which could lead to a possible sale, or better yet brand loyalty.
Trade shows may present a brand with more expenses and efforts than other marketing platforms, but being able to personally interact with their clients, in a well-leveled marketing field could allow a brand to increase its credibility, its image, and of course possibly make better connections, relationships, and sales—this alone covers the expenses that a brand shells out for events like trade shows.